Hinoya (ヒノヤ) | Ueno
The American casual trend started here in the Ueno. You will see many stores that carry the American casual clothing such as denim, military jacket, outdoor jackets. One of my favorite store is this Hinoya. These guys love denim!! Love the American casual style!! They love you!! They love America! They carry Levi’s denim but they also carry Momotaro Jeans and their original brand called Burgus. They made these original Burgus denim out of Japan, with Japanese craftsmanship. Smell these indigo, out of Okayama, the prefecture everybody loves indigo, grow indigo and eat denim!! Check out the detail of back pocket logo. You may find some Ueno story. These are really good denim with good price. Okayama denim at 11,000 yen!! That’s too cheap.